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Creative Y&R Team

Brand Identity Creation

What happens when your organisation outgrows its name or outperforms its brand identity?

We work with companies to develop a brand identity that articulates their unique brand values, personality traits and aspirations. Your brand name and brand mark are the simplest visual expressions of your brand. Just like countries have flags; so do companies have logos.

Too often a logo is seen to exist on its own like a piece of ice instead of the tip of the iceberg. Beneath the tip of the iceberg lies the larger visual identity, the overall look and feel. It determines elements such as colour, fonts, graphic styles, photography, key messages, voice and tone.

Our creative team will develop a suite of versatile visual and verbal brand identities which we can roll out across all brand communications. Whether it's a new identity or the refreshing of an existing one, we have the experience and expertise to help a company develop a strong brand identity that in turn strengthens their business.