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Creative Y&R Team

Art Direction and Design

Our teams of highly talented art directors and designers work together to guide the client brief into a creative solution executed in a visual way.

Every visual element of the brand articulates the core creative idea that guides any campaign communication, packaging design or product development process. Once a 'big' idea is identified, designs are drawn and created to illustrate the brand's look and messaging to truly reflect your target audience.

We make sure that it's simple so your customers quickly connect with the heart and value of your brand. Only then can it be powerful enough to span across all mediums and platforms.

When you only have a few seconds to grab people's attention, simplicity in your visual style and messaging is essential.